In his daily practice, each artist must answer two questions: Because? How?
They always appear in just this sequence order. And after all, any action that’s negligible or fatally important follows this rule.
You always have to start from an idea, even if it may still be vague!
This idea wants to have a body, a shape. And giving birth it isn’t always as easy as cooking broth.
TO BECOME THE IDEA
Why am I an artist? Because I like the danger. Because the unknown and the new upset me. And even if they scare me, I can’t resist their charm.
What could be more multifaceted and changeable than a concept, an idea? During my life, I have found myself involved in bizarre and dangerous situations, but creative activity is the most surprising.
When the artist creates, he always plays a game with himself, and it’s not to take for grant that he’ll come out to be the winner. The important thing is never to take yourself too seriously: becoming an idea is exciting.
BUT WHAT COMES INTO YOUR MIND?
Yes, conceptual art is often irritating and outrageously ugly, but it never leaves the viewer indifferent.
The aesthetic of disgust always remains a type of aesthetic. Arousing disgust is having hit the target anyway.
‘Fountain’ by Marcel Duchamp and ‘Artist’s shit’ by Piero Manzoni docent. But suppose you don’t like vulgar objects like urinals or shit… in that case, you can always turn your attention to something utterly neutral like Salvatore Gerau’s ‘immaterial sculptures’, where there is nothing that can disgust or upset you except emptiness. The void is empty but, beware, it isn’t nothingness …
Think about this, carefully.
MAYBE IT’S NOT JUST A WORD PLAY
As an artist, I defend any free and conscious expression (but also unconscious is perfectly fine), and I always hope that it’s generated by an act of pure joy or anger and not just necessarily for the sake of mere aesthetical beauty.
Playing with concepts and ideas is undoubtedly an art too.
So try to move even an inch from your seat, and your perspective will inevitably change.
Maybe even drastically. Maybe even for the better.
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